How to Promote Your Restaurant Business in London

New eBook Reveals How To Successfully Open A Restaurant… Free E-Book!

While excellent food and high-quality service are necessary for making your restaurant unique, they are not enough to make your business a success. Employing effective restaurant marketing strategies must go hand-in-hand with all other business operations. As the competition is also getting fiercer, your marketing will be paramount to making a name for your business.

There is no substitute for effective restaurant marketing strategies, and you will need to stay up to date on various methods to stay ahead of the competition. Considering most customers today rely on technology to find places to dine, it is imperative that you keep your marketing active both online and offline. To help you narrow down a strategy for your company, this article will go over a number of ways on how to promote your restaurant business in London.

Your restaurant marketing goal should be able to reach as many possible people in your locality. To manage that online, you will need to engage with potential and existing customers on social media platforms, optimize your website for SEO, and consider email marketing. 
Here’s a complete guide on what you need to do about promoting your restaurant business in London.

Use Google My Business to Rank Locally

People tend to search for restaurants near them or specific names on Google. Thus, you should make a Google My Business account for your restaurant business so that your restaurant’s name shows up in their search. 

Optimize Your Restaurant’s Website for SEO

A crucial online restaurant marketing strategy is to optimize your restaurant’s website for SEO. SEO stands for search engine optimization, and it’s a process in which search engines like Google rank your content based on the keywords you use. Therefore, you must include keywords in your web copy and within your food’s product descriptions. This way, your restaurant will show up on Google if they search for a keyword on which you’ve ranked high.

Use Social Media Platforms

There are millions of users on social media platforms, which means you can get in touch with a lot of people quickly and easily. Each of these platforms offers you creative ways to engage with people, ranging from sharing audio-visual content to written posts. You can post content to communicate updates with existing customers and also reach out to new ones. Check this other post here

How You Can Make the Best Out of Social Media Platforms

You must remember that people will interact with your page only if your content is worth viewing. Therefore, make sure that you upload high-quality images with interesting and witty captions to grab people’s attention.

Post New Content Consistently

Post New Content Consistently

Once you know what type of content to create, you must understand that posting new content consistently and regularly is the best way to build a following. All social media platforms rely on algorithms that help your content increase its reach. Therefore, you should try and cater to those algorithms while also incorporating other things like hashtags and so on to better promote your business. You can also consider the paid advertising options present on most major social media platforms.

Encourage Users to Post Online Reviews

Another fantastic online restaurant marketing strategy is to encourage your customers to post online reviews about your restaurant. Potential customers do check the reviews of a restaurant before trying it out. So, good reviews can tilt a potential customer’s decision in your favour.

Register Your Restaurant Business on Online Review Websites

It’s in your best interest to register your restaurant business on online review websites such as Zomato, Yelp, Yell (the UK equivalent of Yelp), and so on. These review websites function quite similarly to word-of-mouth but are more organized. Users of these websites can leave reviews about your restaurant for others to see. So, positive reviews can work wonders in attracting more customers to visit.

Consider Providing Customers an Incentive for Leaving a Review

Customers do not always have the time and effort to leave a review for your restaurant. In that case, you could consider providing them with an incentive us a discount coupon and so on. Furthermore, you should also courteously respond to each review, whether they’re good or bad. People will be more willing to engage with a page that hears what they have to say.

Host a Special Event on Some Occasions

A great way on how to promote your restaurant business is to host special events that invite people to your restaurant. This way, they can interact with your restaurant business while also seeking entertainment or knowledge from certain events.

There are various types of events you could host, depending on your budget, restaurant space, and type of business. Some examples of events include: 

  • A cooking workshop
  • A night of stand-up comedy
  • An event with a famous DJ or musician
  • An event with a popular bartender

Whatever event you choose to host at your restaurant, make sure to online restaurant marketing strategies to promote the event, such as social media and email marketing.

Consider Email Marketing

You can consider gaining an email list and sending the recipients emails about new updates at your restaurant. This online restaurant marketing strategy can be an effective way to engage with more people. To succeed at this strategy, you should make your emails attractive by making the content easy to read with your message clear. While adding links in the emails can be risky as they may put your email into spam folders, they can be a good way to redirect customers to online ordering.

Final Words on Restaurant Marketing

Now that you know how to promote your restaurant business in London, you must bring consistency in whatever strategies you employ. Committing to the process will inevitably lead to positive results and take your business toward success.

Take a look at our website’s blog section to learn more about restaurant marketing and management. Our blog includes restaurant trade secrets, and we have experienced restaurant consultants to provide you with professional assistance, as well.

New eBook Reveals How To Successfully Open A Restaurant… Free E-Book!


About the Author

Judy Tse is extremely focused, confident and enthusiastic, Judy is an expert in Branding, Graphic Design and Marketing with great experience of creating, building, maintaining, re-branding and repositioning brands.