5 Restaurant Marketing Tips That Work  

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Have you just started out your restaurant business or are struggling to bring in more customers? Have your friends advised you to up your marketing game by taking a few restaurant marketing courses online?

Well, you need not do that. You have come to the right place and saved yourself from all the unnecessary hassle. Here, you will get all the tips and tricks needed to master yourself at the game and experience a full restaurant all the time.

Here are 5 restaurant marketing tips that you can try out for yourself – P.S. They work like clockwork! You don’t want to miss out on them.

1. Be Proactive on Your Social Media

In the 4th age of the industrial revolution i.e. the digital age, online marketing is important. Make social media platforms your main asset. If you don’t have any website or social media platform, then make one today. It’s simple to make, easy to use, and perfect for building customer relationships.

Be active on these platforms and use the right colour palette to grab attention. Post pictures of your food using the right angles and lighting to make the viewers crave your classic cheese burger over anyone else’s – hire a professional photographer if need be.

With access to the online market, you will be able to examine and analyse where your target market lies, what the latest food trends are, and what all the hype is about on the street. This is what you need to work with and use to your advantage. 

2. Offer Discounts and an All Round Menu

There’s nothing that attracts customers more than seeing a restaurant having posted discounts while scrolling on their newsfeed online. Not only this, but loyalty programs divert their attention towards your door too. In addition, offering packages for home or event catering services can help retain your customer base in the long run as well. You definitely want that if you want more profits.

You can even make use of holidays and seasons such as spring or fall and alter your menu according to the weather and mood people are in. Nobody can say no to warm shepherd’s pie on a rainy winter evening or freshly baked bread and butter pudding in fall. Pro tip - post such offers with discounts and watch the difference it makes.

3. Make Your Food Look Too Pretty to Eat

What catches the eye and ignites the senses, is what is bought and eaten. The new trend used by restaurant businesses relies on making your food look Instagram-worthy. Everyone likes to post food that looks too good to eat. But, make sure you’re giving the customers the full deal by making the food taste divine. Give them a run of their money.

Keep this in mind; the snowball technique. This is how works – people view “Instagrammable” posts by their friends online, ask them for directions and then make a visit to try it out for themselves. So it’s on you to maintain the appearance, quality, and heavenly taste throughout. 

4. Partner Up with Bloggers and Food Delivery Services

With bloggers and influencers having over thousands of people following them, it's best to approach them for collaboration. Their reviews matter as they’re more close to the target audience than you are. So don’t be shy or hesitant to reach out to them. Invite them over for a visit with their friend and make sure they fall in love with your services, ambiance, vibe, and most importantly, your food! Everything should be picture perfect.

Moreover, you can even collaborate with food delivery services. Pick the ones most used and trusted in your area. Quick and efficient delivery with hot and steaming food is what you want to focus on and maintain here, that’s why picking the best should be the only option on your list.

5. Build Your Brand – Highlight Positive Reviews

You want to build your brand by using the right techniques. It’s important to make public positive reviews. Be it a certificate for maintaining food quality or a visit to your restaurant by a famous celebrity; make sure to bring it the attention it deserves.

Here’s a pro tip - space out the positive reviews according to when you think customers would be most active online. For instance, posting at 11 in the morning wouldn’t do much as compared to posting in the evening when people get off work and have time to scroll on their social media. Also, try not to spam customers; nothing makes them run away more than this.

The Bottom Line

Restaurant marketing may seem complicated and complex, but it’s not. If you’ve got that unique idea in your head and the right tricks up your sleeve, then you’re good to go.

Go with your intuition, play with the right colours and aesthetics, they matter the most! Monitor your progress and see which one works the best for you, invest in it and watch yourself grow in no time. 

To learn more about revamping your restaurant’s experience and staying up to date with the latest restaurant marketing trends, visit our website. You’ll be sure to find various guides via blogs, videos, and even personal consultancy services to make your restaurant marketing easy and effective. 

For more information, you can call us at 0203-916-5199 or drop an email at [email protected]. We will get back to you as soon as possible.

New eBook Reveals How To Successfully Open A Restaurant… Free E-Book!


About the Author

Massimo’s career has grown up through the restaurant world, starting as a waiter through to high-end restaurant openings within an operational management capacity. This depth of experience has allowed him to understand the business from both a guest’s needs to what a team needs, giving him the benefit of an all-rounded view and approach to problem solving.