Effective Strategies for Restaurant Marketing
Running a successful restaurant means that all components of a restaurant work efficiently and innovatively so, effective strategies for restaurant marketing are a must. Whether it is the executive department, administrative, or accounts department, a good restaurant demands that all employees and staff hired for these departments work in harmony to add value to the restaurant.
Another significant department is the marketing department. It is perhaps one of the most important components of running a restaurant these days. With everything going digital, it is crucial to have an effective marketing strategy evolving to meet the market and customer’s needs.
Restaurant managers need to hire good marketing agencies to develop successful ways to market the restaurant in such a backdrop. However, if, for any reason, they are unable to hire an agency, they can do in-house marketing.
In-house marketing is not difficult. It requires thorough planning, clearly defined goals, and some creativity. Here are some tips and tricks restaurant managers can use for restaurant marketing:
Create a Website
Websites are an excellent one-stop service giving customers a complete idea about your restaurant, for effective strategies for restaurant marketing. You can use website building platforms that are available online or hire a developer to make one, especially for you. A good website would ideally include a catchy landing page with tabs relevant to the restaurant. Other features may include blogs that help create traffic on the website.
If you want to know more about branding read more here.
Try Email Marketing
Email marketing is one type of marketing that social media can not replace. It is a great tool to deliver all kinds of restaurant-related news to the customer’s inbox. It is a quick and effective way to market a new menu, discounts, new timings, or anything.
Moreover, email marketing is something that almost all age groups use. Furthermore, it is a cheap way to get your brand’s message across to several thousand people. There are several email marketing softwares available online. Each targets a certain type of business. A quick Google search can help restaurant managers determine which email marketing software is suitable for them.
Use Social Media
With many social media apps available, marketing strategies have become increasingly competitive. It is a free and easy way to market to different clienteles. For example, Instagram is an excellent app for running a business creatively.
A restaurant would benefit by being on Instagram since it can show its menu through photography on Instagram grids. Not only this, but a restaurant can go live on Instagram stories to keep the customers updated. In short, all social media platforms have different features that can be used as effective and creative avenues for restaurant marketing.
Read more here for using social media effectively.
Become Active on Food Apps
Restaurants should also aim to become discoverable. This means that customers should be able to find restaurants easily. The best and easy way for them to do this is to run a quick Google search. Usually, restaurants appear on local food apps or food websites. Examples of these apps and websites are Deliveroo (US), UberEats (US, UK), and Just Eat (UK). These apps allow for marketing your restaurant’s menu and let the restaurant become part of the consumer’s research within their fingertips.
With the growth of social media and the digital world, there has been a resultant growth in bloggers and influencers. These are people with a good organic following who do paid reviews for just about any product or company.
To ensure your brand’s message reaches far and wide creatively, approaching a blogger or an influencer is a good option. A restaurant can send them meals to try out and give reviews. Likewise, a restaurant may host a blogger’s meet up once in a while to promote the venue or menu. It is a good marketing idea as the options are many and cheaper than a full-fledged marketing agency.
Check this other post here for a guide to using influencer marketing for your restaurant.
Invest in SEO
Search Engine Optimisation is gaining popularity in the digital world. An example of SEO related to restaurants is ‘Restaurants near me.’ This particular phrase is the most searched term on Google. An effective way to make your restaurant stand out among thousands of others is to get listed on Google directories, including local ones.
Moreover, if you have a website, you can create traffic through blogs. These blogs can use ‘long-tail searches,’ including menu description, customer experiences, and just general food or restaurant-related information. To understand SEO more, restaurant managers should reach out to an SEO expert to develop an effective restaurant marketing strategy.
8 Effective Digital Marketing Strategies For Restaurants. Read more here.
Discounts and Loyalty-Programmes
Customers love receiving discounts and signing up for loyalty programs. This can also serve as a free marketing strategy as customers like to talk about what they love. Restaurants can also get creative as to how to give discounts. For example, a restaurant may partner up with another restaurant and give discounts if one item if they buy one item. It could be anything that arouses the customer’s curiosity.
Finally, an effective loyalty programme may attract potential customers who love eating out. The idea is that restaurants should use multiple avenues to market the benefits of a loyalty program, so customers get interested to know more about it.
Among many restaurant marketing ideas, the one is that is most crucial pertains to food photography. Food photography is an excellent way to create hype and pique interest in the customers. A good Instagram grid with mouth-watering pictures from your menu is all the marketing a restaurant needs to boost sales. An effective way to gather inspiration for food photography is Pinterest. However, restaurants can opt to hire the services of a professional food photographer.
The bottom line is that a marketing strategy can make or break your business. There is so much digital competition in today’s world that it may difficult to stand out in a pool of thousand others. But ultimately, what matters is how a restaurant utilises its marketing and through what tools.