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How To Manage A Restaurant Successfully

Having your own restaurant is one of the most fulfilling and enjoyable business ventures. Food is a renewable commodity. This means people won’t stop looking for different sources of food because dining out is entertaining as well as functional.

Many people dream of owning their own restaurants, whether it is fast-food shops, coffee shops or gourmet. In reality, many people fail to sustain their restaurants and most of them die during their first year of operation. This is due to the lack of preparation and dedication on the part of the owner. Many people jump into the industry too fast without really weighing the pros and cons of the project or having the necessary expertise.


However, there is a way to lessen the risk that is associated with new ventures such as restaurants. Preventive planning and proper management are keys towards success but there are also small things which count in the whole process of owning a restaurant.

Every business needs a business plan

Business plans are meant to lay down the different conditions and characteristics that should be inherent in the business. The availability of a good business plan which has been carefully formulated is a step towards success. You will find information about creating a business plan in an upcoming blog, however, some points to consider are:

Crystal clear description of the concept of the restaurant

The objective and the general description of the concept of the restaurant must be specific. This will give a general overview of what the restaurant intends to do and for whom it intends to do it. The concept of the restaurant needs to be established because it is the core idea by which everything else will follow. 


There are many things to be considered in designing the overall concept of the restaurant (excluding food) such as:

 
 
What Type Of Restaurant Do You Want | Restaurant Keys
 
 

What type of restaurant do you want?

What special features would it have which would set it aside from all the other similar restaurants in town? What’s the overall selling factor of the restaurant?

Target market

The restaurants target market needs to be identified. No single restaurant should try to aim at targeting all kinds of people. Even fast food restaurants have a specific target market, even though it may seem at first that it caters to people of all walks of life.

Read more on Restaurant Marketing Strategy And How To Plan It

Target Market | Restaurant Keys
 
 
Location | Restaurant Keys
 
 

Location, location, location

With a restaurant, location is everything. You need a spot that draws crowds, is easily accessible, and has the potential for growth. Of course, you need a location that fits within your budget too.

It makes sense to take your time, as you’re looking for the right space. You might also want to do some research to find out of there are any startup incubator spaces for restaurants that you can join to keep initial costs low and that might come with mentorship opportunities. Whether you decide to rent space or build from scratch, selecting a location is one of the biggest decisions you’ll make as an owner. But you don’t have to do a huge build out at first.

Internal Operation

Part of the internal operations includes creating work schedules for all employees and hiring new individuals as the restaurant requires it.

In addition, the owner or chef must find reliable produce and food sellers, who can provide fresh produce and meats to the restaurant on a daily or semi-weekly basis.

Internal Operation | Restaurant Keys
 
 
Effective Inventory Procedures | Restaurant Keys
 
 

Effective Inventory Procedures

Each week, the main chef or restaurant owner must go through the entire food inventory to ensure all the food or produce is fresh. Any food that has passed the expiration date must be discarded to ensure the safety of all dining guests. In addition, the inventory checks help inform the owner of any foods, meats or produce that must be ordered so all dishes can be offered to guests in the restaurant at any given time.

Invest in advertising

A restaurant can’t live by word-of-mouth alone.

You will still need advertising. You need signs, you need print ads, you need online ads— advertising is especially important in a competitive market or when you are a new restaurant. 

As owner or manager, the trick is to establish a budget and stick with it. Obvious, sure, but a smart advertising budget is built on gathering data that fits the needs of your restaurant. You have to be gathering necessary data.

Here's ur blog on "Why You Should Never Ignore A Marketing Budget For Your Restaurant". 

 
 
Find a Mentor | Restaurant Keys
 
 

Find A Mentor

Many of the best restaurant management tips will come from someone who actually has experience in the food service industry. Our final tip is to find someone who’s already covered the ground you’re facing. If you can’t find one in person, go to google. Find forums where owners and managers are asking and sharing.

And remember, don’t lose your head in what doesn’t matter. Keep the big picture—customer experience—always at the forefront. Everything must point to that one main thing.

Read more on Why Good Leaders make you Feel Safe

“New eBook Reveals How To Successfully Manage A Restaurant…  

Even If You Never Managed One Before"

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About the Author

Massimo’s career has grown up through the restaurant world, starting as a waiter through to high-end restaurant openings within an operational management capacity. This depth of experience has allowed him to understand the business from both a guest’s needs to what a team needs, giving him the benefit of an all-rounded view and approach to problem solving.

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