New eBook Reveals How To Successfully Open A Restaurant… Free E-Book!

How to Run a Café or Coffee Shop in London?

If you dream of owning a café or coffee shop in London, you probably already know that starting a business in food services from scratch is not simple. From handling financing, restaurant management, and marketing to coming up with the perfect menu, there’s a lot that you have to do.

However, while it may come as a surprise, starting a business is not the hardest part! The real challenge is running your café, gaining a loyal customer base, and a competitive edge in the market.

So, if you are interested in starting a café or coffee shop, especially in a saturated market, such as that in London, make sure you have the perfect strategy in place to run your start-up successfully. Let’s take a look at what you can do to make sure your café or coffee shop enjoys a unique selling proposition to grow and strive in the market. 

Read How To Open A Café Or Coffee Shop In London?

How to Run a Café in London?

Scroll down to take a look at three simple yet powerful tips on how to run a café in London.

1. Hire the Best!

Hire The Best!

The first thing you need to do is to hire the best chefs. It is important to understand that, ultimately, your business is about food. The better the food, the more you will grow.
Great food can be your biggest advocate. This makes it important to hire the right chef. If you can get a chef with a reputation for creating unique dishes, you can cash on their fan base. Plus, having an experienced chef will streamline the processes in the kitchen, making it easier for you to run and manage the cafe or coffee shop. 

2. Invest in a Restaurant Management Software (RMS)

While RMS applications are generally designed for restaurants, you can tailor one to meet the needs and requirements of your cafe or coffee shop. Here is a list of features that you must include in your RMS to make sure it helps you run your cafe effectively.

  • Inventory control: It can be very disappointing to order your favourite snack only to find out that the cafe or coffee shop has run out of it. This happens due to poor inventory management. Inventory mismanagement can affect the customer experience big time. Therefore, you must stay at the top of your inventory management game. An RMS can help you do that to ensure you are always ready to serve your customers whatever they desire.
  • Tracking Sales: The secret to running a restaurant successfully is tracking your sales. While keeping track of every sale manually may not be a feasible option, you can always automate this operation to get helpful insights that will allow you to make better business decisions.
  • User-Friendliness: You don’t want to spend most of your day figuring out how to work with your RMS. Therefore, make sure that the system you choose for your cafe or coffee shop is user-friendly and optimized to perform the required tasks within seconds.

Keep in mind that an RMS can be customized. So, even if you have a small cafe or coffee shop, you can opt for a customized solution. Investing in an RMS for your cafe or restaurant is one of the best things you can do when it comes to restaurant management.

Start a café or coffee shop

3. Focus on the Guest Experience

The goal is to create a welcoming environment for your guests that will make them return to your restaurant

So, you have hired the best chef in town and offer ideal rates. However, if you are not focused on enhancing the guest experience, building a loyal customer base is going to be challenging for you. You must provide a seamless and immersive experience to your guests to make sure they want to come back again. Customer experience begins the moment a guest walks into your cafe or coffee shop.

From the appearance of your cafe to the food you serve and the interaction with the staff, everything is part of the guest experience. Your goal must be to exceed in every aspect and provide your guests with an immersive experience that makes them forget about their troubles. Go out of your way to help your guests create lovely memories in your cafe or coffee shop.
Make sure they leave with a smile on their face. If you are wondering how to run a café in London and ensure maximum customer satisfaction, here are a few ways you can do that.

How To Write A Restaurant Business Plan

  • Offer complimentary cake or sweets for occasions like birthdays, anniversaries, etc.
  • Offer goodie bags, gifts, or toys for children
  • Set up a photo booth in your cafe or coffee shop to help your guests create lovely memories
  • Offer kitchen tours or meet-the-chef kitchen trips
  • Provide free-WIFI to your guests and create a collaborative atmosphere
  • Create a reading corner with the latest books

The Bottom Line

These are the three basic tips that can help you run your cafe or coffee shop like a pro and build a loyal customer base. They will also help you attract more customers and ensure your cafe or coffee place is recognized as one of the best in London.

Now that you know how to run a café in London, you are ready to take over the saturated food services market and turn your dream of owning a cafe or coffee shop into a reality! 

New eBook Reveals How To Successfully Open A Restaurant… Free E-Book!


About the Author

Massimo’s career has grown up through the restaurant world, starting as a waiter through to high-end restaurant openings within an operational management capacity. This depth of experience has allowed him to understand the business from both a guest’s needs to what a team needs, giving him the benefit of an all-rounded view and approach to problem solving.