Learn some amazing and practical secrets, tips, techniques and tools at this one-day seminar. Run a popular and triumphant Business and become the Entrepreneur you deserve to be!


Saturday 28th September

Event ticket £295; Couple at £490
EARLY BIRD TICKET - £145 & COUPLE - £240 (Discount Code: Couple)

Offer Expires In:


An astonishing 50% reduction, book now before it's gone. SAVE £150 TODAY!  

The course is designed to provide people with all the information necessary to launch a business. Covering topics such as;

  • The Restaurant & Cafe (F&B) Business- Is This For You?
  • Identify the key elements that are involved in venturing into a successful F&B business
  • Key Numbers 1 - Before You Venture, The Numbers That Matter
  • Identify the numbers that matter before you launch your business
  • Concept Development
  • Outline the process of developing your business concept
  • Branding
  • Identify the core elements of building a brand. Outline the key components of a brand strategy
  • Location, Location, Location
  • Outline the important characteristics of a ‘good location’ for your business
  • Identify the factors that matter beyond the choice of the location of your business
  • Communication and PR Strategies
  • Outline the key PR and Communications strategies that influence the success of your F&B business
  • Identify the Communication strategies beyond the launch of your business
  • Key Number 2 - The Numbers That Drive Your Profit Margins
  • List the key numbers and metrics that influence your bottom line
  • Identify the formula behind a successful F&B business
  • The People - In a Service Centric Business
  • Outline the key skillsets for talent in the F&B business. (Selecting and managing the workforce)


  • Free access to the online replica of the seminar
  • 30 minutes free consultancy with Massimo Montone

This Event Will Open Your Mind to Create a Compelling Vision and Income and ultimately Having a Business that Suits your Lifestyle and Passion


  • Looking to launch your restaurant or cafe?
  • A restaurant owner looking to enhance your profit margins?
  • In the restaurant servicing sector and are you looking to move to a management role?
  • Interested in the F&B sector and are looking to learn the dynamics of this fast paced sector?

Well, if you answered yes to any of those questions above, then you must attend the seminar for more knowledge. 

Limited Places Only! Book now before offer ends.

Attend this event and learn the strategies and practical tool to open your dream venture and all on a tight budget.

Your Expert Speakers

Our speakers bring together the wealth of many years’ experience and the resources needed to make your business a success. Adding value while reducing risk, recognising that individual businesses and the hospitality experiences they want to create are unique.


Massimo Montone

Beyond Knowledge Lies The Know How...

Massimo firmly believes that unlocking the potential of people is how to build a successful business, as people sit at the heart of the hospitality industry. In 2015 he founded the consultancy Restaurant Keys, and in June 2019 Massimo will be launching a hospitality-focused learning platform, Knowledge Sphere.

Massimo’s career has grown up through the restaurant world, starting as a waiter and through to high-end restaurant openings within an operational management capacity. This depth of experience has allowed him to understand the business from both a guest’s needs to what a team needs, but most importantly, what stakeholders want, giving him the benefit of an all-rounded view and approach to problem solving.

Restaurant Keys_Michele Caggianese

Michele Caggianese 

The People - In a Service Centric Business...

An energetic, incisive and highly dynamic restaurants & bars General Manager with excellent strategic planning and management skills. Michele has proven success leading sales at top level to achieve commercial goals within the highly competitive hotel, restaurants and F&B sector.

Michele is a proactive leader with a passion to deliver; extensive networking, managerial and negotiation skills; training and development expertise; and proven ability to liaise at all levels.

Neil Masters

Concept Development & Design...

Director of CantorMasters, an interior design consultancy based in London, Neil Masters is an innovative, talented designer with a wealth of experience in the industry and a strong client focus.

Since founding CantorMasters in 2012, Neil and his team have been responsible for designing restaurants for Cote Brasserie, Pho Vietnamese Street Food, Vinoteca, Carluccio’s, Brindisa in London and Barcelona, as well as the development of other individual restaurant brands

Massimo Gioiella

Massimo Gioiella 

The Numbers That Drive Your Profit Margins...

Massimo is a qualified accountant with experience in practice, hospitality, trading and manufacturing industries. He is responsible for setting up businesses' accounting procedures from sales, purchases, VAT control, payroll, and bank reconciliation to completing end-of-year accounts and returns.

With over ten years’ experience in managing and running his own apparel business, Massimo has an empathic owner’s understanding of what best performance looks like. Massimo is currently working with several restaurant and food related businesses, as well as in other industries

Olesia Chi

Olesia Chi 

 Communications: The World Of Social Media...

Olesia is the Founder and CEO of DIGITALSEKTA, a website dedicated to provide high-end individuals hot spots in London. She’s a qualified specialist in Digital Marketing & Analytics (London) with a Computer Engineering background (Russia), influential thought leader and inspirational speaker dedicated to reshaping the world of Social Media. 

Having worked with various companies from different industries, she became an expert in the sphere of Social Media & Analytics. 14 YEARS  of Working Experience and 30 LECTURES in social media marketing

Seminar Details

Saturday 28th September
9:00am - 6:00pm (8:30am Registration)

Hard Rock Hotel
Great Cumberland Pl, LDN W1H 7DL

Event ticket £295; Couple at £490
Early Bird £145; 
couple at £240 (Discount code: Couple)


Principal Lecturer, Business Management and Leadership

Massimo's ran a workshop of launching Restaurant Business and venturing to MA Luxury Brand Management students - core module - LBM718 - Strategic Management of a Luxury Business Class at Regent's University London in Spring 2019.  This was an excellent workshop with practical exercises, insights, tools anduseful information. It was a good refresher session for me too. He has shared his knowledge and experience with great enthusiasm and clarity. Students appreciated it.

Eric CK Chan Principal Lecturer, Business Management and Leadership
Regent's University London


Massimo Montone


The Time Is Now To Start.
Create Your Future And Be The Boss Of Your Dreams!

P.S. -- Let's be honest if you don’t attend this Seminar, you will continue to follow the same path you have been on, and success will always feel just out of reach. What you need is information, clear instructions, empowerment and encouragement.  

Are you serious about making a difference, or are you happy living a passive life?  Act now! Book Your Seat now!

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