The author of the Profit Restaurant Formula eBook, and founder and creator of the Expert Restaurant Coaching Program EPER module for restaurant success. With a background in restaurant management, and across a range of hospitality brands, Massimo’s strength is marrying the meaning of hospitality with successful business strategy.

Massimo firmly believes that unlocking the potential of people is how to build a successful business, as people sit at the heart of the hospitality industry. This led him to found the consultancy Restaurant Keys, in 2015.

Massimo’s career has grown up through the restaurant world, starting as a waiter through to high-end restaurant openings within an operational management capacity. This depth of experience has allowed him to understand the business from both a guest’s needs to what a team needs, giving him the benefit of an all-rounded view and approach to problem-solving.

Massimo made the progression from direct restaurant operations into a consultancy role so that he could work with a diverse portfolio of businesses – he thrives on new challenges and meeting interesting people, with creative ideas. Massimo felt there was a missing element within the industry, where smaller brands and hospitality businesses could benefit from having the experience of the operational team, without investing in an in-house ‘head office’.

Combining this idea with Massimo’s experience at high-endrestaurant openings, in both the UK, Bermuda and the Middle Eastmeans he is able to offer guidance and advisory services on a projectbasis, such as openings, or as on-going business support and strategy– for a range of size of businesses.